Cross Cultural & Global Marketing

Culture plays a very large role in global marketing, and businesses have to make considerable adjustments in their approach.  What are some of the cultural adjustments needed in “promotion,” particularly?  How are businesses accommodating aspects such as design, color, wording, clothing, etc. as they prepare to sell in other countries?  What are several examples?  What has been successful, what hasn’t been successful, and what are the recommendations for avoiding errors?